Understanding the Why!

Almost every leadership book, seminar or business coach worth his salt will stress the importance of Mission/Vision and Values.

Strategic planning sessions will begin by describing the need of constructing a clear mission statement. In my career I have written, and have spoken, about the number of companies who just "don't get it" or those who are unable to truly grasp the critical importance of this process for real and significant growth!

A business plan is not a vision statement. A group of words hung on the wall is not an inspiring means of rallying the employees, intriguing the customer or drawing long lasting partnerships with shareholders.

Recently I read of a very wealthy CEO, who gave an insightful answer (for me) to an interesting question. He was a guy who had acquired for himself a full scale of education (he had more degrees than a thermometer.) He had worked his way up through the industry he specialized in. He had become quite wealthy and by all appearances, he had it all. Here was the question by the inquisitive interviewer....

" Sir, what do you know now that you wished you had known when you started your climb up the ladder to the top?"

His answer..." I wish I had known that when you get to the top, there's nothing up here."

 He had money, power, prestige and lots of toys. But it still left him empty when he "had it all." Wow!

The problem with this CEO is the problem for many managers, leaders, everyday folks and organizations. They don't know their purpose. For many people success is defined by "money" for self or the organization. Oh, they may talk a good game and give the same old tired line "our people are our most valuable asset" "our customers are #1, were not" etc. which leaves everyone hearing these words to conclude they are "full of it." Even if it's not money that determines success, seldom can anyone articulate the purpose accuratly.

Is it any wonder then that organizations are unable to clearly describe the WHY when the leaders and managers of that organization can't come to a clear understanding personally!


Bob Buford author and successful leader who made a lot of money for himself and his company said..." I realized that I wanted to go from success to significance...from making money to making a difference." He then began the process of determining and understanding his purpose, personally and professionally.

Many years ago I sat down to consider the same. I have a purpose statement for my life and for my business. I know why I exist and why I do what I do. Coupled with "values" in which to operate both, has sustained me during the ups and downs. I encourage every person reading this, regardless of your position in life to consider the same. For leaders of organizations (big or small) the deep understanding of self will help you in communicating the WHY to the masses.